Why would I use HiLO Lens ?
Memorable photos are often taken from unique angles. It is much easier to take high angle or low angle shots with HiLO Lens. Use HiLO Lens to make more memorable photos.
HiLO Lens is so small that it can be with you all the time. With HiLO Lens you can lay the iphone on any surface for a makeshift tripod. Take self portraits, group shots, time lapse shots easily, anywhere, anytime.
How do I use HiLO Lens ?
HiLO lens has a small lens cap that you remove then simply tack HiLO Lens over your iPhone camera. You can align HiLO Lens with the profile of your iPhone or look into HiLO Lens and see when the iPhone camera window is centered.
You can take a photo using the HiLO Lens App or import existing photos from the Camera Roll and correct. The HiLO Lens App corrects for mirroring and improves the image quality because it has been designed for the HiLO Lens.
For video you should use the HiLO Lens App to correct mirroring on the fly. In video mode HiLO Lens provides a wider angle of view so video looks much better.
When will HiLO Lens be available ?
HiLO Lens was available on Kickstarter until 21 November 2012.
HiLO Lens will be available for retail sales around May 2013.
How does HiLO Lens hold to the iPhone ?
On the bottom of HiLO Lens there is a thin, magical tacky pad.
There is a hole in the middle of the pad, so it does not interfere with the image. Unlike normal tape, the pad uses micro-suction. If the pad gets dirty you can clean it with soapy water and it becomes as tacky as new again.
The tacky pad could hold 10 times the weight of HiLO Lens. We over-engineered this !
No residue or marks are left on the iPhone when removing HiLO Lens.
Where do I keep HiLO Lens when not using it ?
HiLO Lens comes with a small aluminum container that can attach to a keyring.
Why a lens instead of a mirror ?
To cover the iPhone camera's angle of view a mirror would be large and ugly. HiLO Lens is small, elegant and maintains the camera's full field of view. Lenses are cool :)
Be aware that products with mirrors may only be useful for video.
The HiLO Lens includes a wide angle lens, for photos the image is corrected for distortion and cropped to provide the standard angle of camera view. For video the iPhone uses a smaller area of the camera sensor (you see a reduced angle of view). HiLO Lens does not crop video so you benefit from a wider angle of view in video.
More questions ?
The blog has a lot more information.
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